One commerce platform. Two buying contexts.
Create a white-label nutrition-commerce experience that could demonstrate Salesforce and digital-marketing capabilities for both business buyers and consumers. The work needed a coherent product, interface and brand expression.
I led five designers and set the concept and art direction across UX, UI and packaging. I worked with cross-functional teams to align the experience with business objectives and connect the storefront, purchase journey and engagement features.
The work became a global PwC showcase for commerce, marketing and design capabilities. It demonstrates a reusable proposition across B2B and B2C contexts.
A versatile white-label storefront
The goal was to create a versatile white-label nutrition e-commerce platform that leverages Salesforce capabilities and integrates digital marketing tools for both B2B and B2C needs. The challenge involved designing a visually appealing interface and implementing effective marketing strategies to enhance the platform’s reach in the competitive nutrition industry.
Connect brand and catalogue
The storefront pairs packaging-led imagery with product categories. UX, UI and packaging were part of one art direction, giving the proposition a consistent expression.
Keep the order inspectable
The basket brings quantities, discounts, delivery and the total into a visible summary. The proposed checkout was organised into three steps.
Make participation tangible
Editorial content and events extend the experience beyond the transaction.
More shots.
Let’s build
what’s next.
Have a project in mind, a role to discuss, or a design challenge to explore? I’d love to hear about it.