Connecting coffee ordering with the wider café experience.
Bring ordering, drink customisation, payment, pickup and loyalty into a connected mobile experience while retaining Eataly’s editorial and brand character.
As Design Lead and Product Manager, I led a team of three designers and two developers. I mapped user journeys, led benchmarking, designed key interfaces, and oversaw the design system and prototypes, working closely with the client throughout the project.
Successful design delivery helped secure a larger follow-on opportunity for PwC, laying the groundwork for continued collaboration with Eataly.
One connected journey, from choice to collection.
Eataly Caffè allows users to effortlessly order their coffee through the app, revolutionizing their coffee experience with a seamless and personalized service designed specifically for them.
Choose & customise
Browse the menu and tailor a drink.
Pay & plan pickup
Review the order, pay and choose a pickup time.
Follow the order
Keep preparation status accessible. Use loyalty and quick reorder for repeat visits.
AI suggestions
Discover drinks based on preferences and past orders.
Keep the core task visible
The persistent menu and basket sit alongside home, loyalty and more. The hierarchy gives ordering a stable place within a broader brand experience.
Seamless Coffee Experience
Users can search and filter to quickly find exactly what they need. With just a few clicks, they can effortlessly customize their coffee, pay in-app, and schedule a convenient pickup time at their selected store.
Sip and earn!
Users unlock exclusive rewards by joining the loyalty program. They earn points with every purchase, redeeming them for free drinks, special discounts, and unique offers. The more they sip, the more they score!
Keep the order understandable at each step.
Make choices visible
Size, price and customisation sit together, with a clear action to add the drink.
Keep the basket actionable
Quantity controls and the total remain visible alongside a clear route to checkout.
Carry choices into checkout
Pickup time, the basket and drink customisation are shown together before fulfilment.
Explain what happens next
Confirmation connects order status with the collection location and order details.
Let’s build
what’s next.
Have a project in mind, a role to discuss, or a design challenge to explore? I’d love to hear about it.